How To Integrate Your Written Brand Tone Of Voice In 2022

The voice and tone in your brand communicate your personality to the world. Your customers will find it everywhere: on your website, social media channels, videos, and marketing.

Keeping a consistent tone of voice in your content is essential, but it can’t contradict your brand.

Why Your Brand’s Tone of Voice Matters

Although brand tone and voice work together, they actually cover two separate functions. Your brand’s voice revolves around what’s being said.

A steady brand voice helps users perceive you as trustworthy, reliable, and understandable, which helps foster loyalty.

Your brand’s tone is focused on the message being conveyed and what it sounds like. Brand tone can be changed based on context, whereas your brand’s voice can’t.

When it calls for it, using the right tone can help create the emotion you’re trying to send, like serious or friendly.

Branding agencies like Shape can help you establish a consistent voice in your content, which will demonstrate your core values, goals, unique quantities…