How To Successfully Rebrand With A Logo Redesign

Inkbot Design
8 min readMar 15, 2020

Branding is not just advertising or marketing; it’s the vision of a brand that needs to be identified with customers and stay with them.

Branding takes about 5 to 7 impressions, to establish a brand into consumer memories!

But, after successful branding and established vision, suddenly we see brands lose their steam!

There are several reasons, and one such reason is the “ Logo Design “.

When a brand designs a logo, it takes complete care on the conceptual part and makes it part of its identity.

As time lapses, preferences and trends change, so are the choices that customers make.

Keeping up with the consumer mindset through a “Logo Redesign” to “Rebrand” your brand is quintessential.

What is Rebranding?

Rebranding is recreating the brand’s identity with subtle or significant changes in the brand’s name, logo, visuals, and packaging or marketing strategies.

Rebranding is like knocking back on the consumer’s door and saying,” Hey, here is something new!”

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Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.