How To Use UX Design To Build Trust & Brand Identity

How to Use UX Design to Build Trust & a Powerful Brand Identity

Many consider User Experience (UX) and brand identity to be totally unrelated.

This couldn’t be further from the truth.

When it comes to branding, they’re basically two sides of the same coin. Let me explain.

We’re entering a new era where traditional branding elements, like logos, are important but no longer enough.

With so many new businesses appearing on the market, customers need a more reliable factor to spot and differentiate good companies.

Customer experience is quickly emerging as one of them.

There’s evidence to back this up. More than 73 per cent of customers in 12 countries say that customer experience is the most important factor in their purchasing decisions.

Credit: PwC Future of Customer Experience Survey 2017/18

This rise of customer experience as a brand differentiator resulted in some changes in a new way companies design their digital products: design thinking.