How Wrong Colours On Your Website Kill Conversions

Colours have an indefinable power of evoking different emotions within us, and they play a huge role in design.

How are colours killing conversions?

how-wrong-colours-kill-conversions
how-wrong-colours-kill-conversions

The Basic Colours and Their Psychological Effects

colour-psychology-marketing
colour-psychology-marketing

Different Types of Colour Schemes

Colour schemes are necessary because randomly choosing any 3 or 4 colours out of the colour wheel will not work.

different-types-of-colour-schemes
different-types-of-colour-schemes

Complementary Colour Scheme

A set of two colours formed using the primary colour, and its complementary colour makes the Complementary Colour Scheme.

Split Complementary Colour Scheme

A set of three colours that include the primary colour and the colours that fall on either side of the complementary of the main colour form the Split Complementary Colour Scheme.

Triadic Colour Scheme

A set of three colours that are equidistant from each other form the triadic colours.

Monochromatic Colour Scheme

A set of different shades and depths of a single-colour form the monochromatic colours.

Analogous Colour Scheme

A set of the primary colour and the colours that fall on either side of it are the analogous colours.

Square Colour Scheme

A set of four colours that are equidistant from each other is square colours.

Diadic Colour Scheme

A set of two colours with the primary colour and the one that is a colour away from the main colour is Diadic colours.

Tetradic Colour Scheme

A set of four colours made using Diadic colours and their respective complementary colours are known as tetradic colours.

Secondary Colour Scheme

A set of three colours formed using green, purple and orange is secondary colours.

How a Product/Service relates to Colour

colours-by-industry-branding
colours-by-industry-branding
harley-davidson-website-design
harley-davidson-website-design

Wrapping Up

Colours, as mentioned above, are far stronger than what we assume to be.

Written by

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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