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Impact of UX/UI On Website SEO

Inkbot Design
9 min readNov 12, 2021

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Impact of UX/UI On Website SEO [7 Design Elements + Tips]

The digital marketing world is pacing up with the user engagement variables. First, keywords were sufficient to rank a website well, then it changed its course, and now UX/UI is proving to be a game-changer.

They are the aesthetic elements for better interaction of people with the products. These variables help get the details of the visitors, the time they spent on the website and the pages they look up.

Google made some amendments and put forth multiple updates to alter the algorithm. It certainly changed the criteria for ranking a website.

Presently, there are many factors to enhance the ranking algorithm, resulting in better searches for users.

Now, user experience has become a top preference of Google’s algorithms. SEO and user experience work hand-in-hand to improve the SEO of a website.

Here’s an in-depth look at how UX and UI design affect SEO to help you decide which areas of UX and UI design to prioritise for your online platforms.

You can increase your search engine rankings and acquire more visitors to your website if you use the proper UX/UI design features.

7 Design Elements To Improve Your Website UX/UI For SEO

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Inkbot Design
Inkbot Design

Written by Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.

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