Implementation of Gestalt Principles into Modern Day Logos
Implementation of Gestalt Principles into Modern Day Logos
The human brain works wonders in unexplainable ways; we are hard-wired to see patterns, logic, and structure and make sense of this multiplexed world.
In the 1920s, German psychologists proposed a series of theories explaining how humans see the world.
People know these theories as the Gestalt Principles.
The Backstory Of Gestalt Principles
Gestalt was not a designer — let’s just put that out there.
He wasn’t even a person.
As mentioned above, the principles are the brainchild of German Psychologists Max Wertheimer, Kurt Koffka, and Wolfgang Kohler, who were all interested in finding out how humans extract information and meaningful perceptions from chaotic stimuli — the compulsion we all have to seek order in disorder.
Now, this may seem like a far cry from graphics (especially from logo design), but much to your surprise, you can use their principles to guide design decisions you make.
Many designers and advertisers have been capitalising on Gestalt principles and space for an age. So, let’s get to it, shall we?
