Is It Time To Rethink Your Social Media Marketing Strategy?

Inkbot Design
9 min readJun 22, 2020

All freelancers and creatives need to have a social media marketing strategy to promote their work online. It’s one of the fundamental digital marketing techniques that you should be using, but it can sometimes be the most difficult too.

Some people start off thinking that they can quickly master social media, primarily if they already use it a lot in their personal life. However, if you don’t get it right, you could be putting in a lot of effort without getting much back.

Your social media marketing strategy needs to be goal-oriented to ensure your social media moves have a good ROI. You might have found that your current plan isn’t getting you anywhere — or maybe you don’t even have a social media strategy.

You need to work out your own way to master the use of social media as a marketing tool. But you can still learn from the strategies and techniques that others have used to grow their social media following and turn their social activity into real results. If it hasn’t worked out for you yet, you need to start rethinking your social media marketing strategy, so you’re not wasting time or money.

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Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.