Marketing An Experience: 7 Ideas For Engaging Customers

Marketing an experience is where you create a unique environment or experience that makes people want to engage with your brand. You create value for your customers in how they feel or think about your product, whether it be emotional, intellectual, physical, or spiritual.

You might be surprised by what you’ll discover if you pay attention to what your customers say about your product or service instead of simply reading what you hear in ads, social media posts, and the news. In this series, you’ll learn how to analyse online customer conversations to get valuable insights that will help you understand why your customers have said certain things about your brand. Once you understand the emotional drivers behind customer comments, it will be much easier to craft a message that resonates with your ideal customer.

The key to successful marketing is understanding that your customers want an experience-not with a product. They want to know that you care about their feelings, needs, and desires. They want to feel heard and appreciated. They want to feel valued. They want to see your business and its mission aligned with theirs. They want to be inspired, excited, and emotionally moved by your brand and products.

A successful business isn’t just about the products or services you sell; it’s also about the…