Mercedes Logo Design History & Evolution of the Car Brand

Inkbot Design
8 min readApr 14, 2018

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When the wife of Karl Benz drove the first gasoline-powered vehicle, she must not have realised that her solo drive will lead to two significant milestones in the history of humankind.

Firstly, it will mark the beginning of live marketing.

Secondly, it will lead to the creation of Mercedes-Benz which will enable the people to travel with luxury.

However, it was the striking Mercedes logo design that gives the company its true identity.

That three-pointed star is what people relate to class, sophistication, and style.

This article is going to shed light on the evolution of Mercedes logo design.

However, before we analyse in detail the history of its brand identity, let’s explore the success story of one of the world’s biggest automobile manufacturers:

History Of Mercedes-Benz

1888: Birth Of First Gasoline-Powered Automobile

The birth of automobile is an essential chapter in the history of transportation that changed the world…

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