Mercedes Logo Design History & Evolution of the Car Brand

When the wife of Karl Benz drove the first gasoline-powered vehicle, she must not have realised that her solo drive will lead to two significant milestones in the history of humankind.

History Of Mercedes-Benz

Image for post
Image for post

1888: Birth Of First Gasoline-Powered Automobile

The birth of automobile is an essential chapter in the history of transportation that changed the world forever.

1926: The Beginning Of A New Era In Automobile Industry:

Image for post
Image for post

The Merger Of DMG And Benz & Cie:

The synergy of the two businesses started an era of luxurious cars that would later become the symbol of excellence.

History of the Mercedes Logo Design

Image for post
Image for post

Shape

The three-pointed star is the most noticeable thing in the Mercedes-Benz logo.

Colours

Mercedes aptly uses the shade of metallic silver in its corporate identity.

Fonts

Created in “Corporate A Light”, the font in Mercedes logo looks sophisticated in its logo design and goes well with its overall corporate identity.

1902: First Logo With The Mercedes Name

Image for post
Image for post

1909: The Famous Three-Pointed Star Logo

In the Mercedes logo history, the year 1909 saw the creation of the famous three-pointed star logo design which continued to grace the automobiles of the corporation for many decades.

Image for post
Image for post

1916: The New Mercedes-Benz Logo With Four Stars In The Ring

In 1916, there was a new Mercedes logo design.

1926: A New Design With a Laurel Wreath

Image for post
Image for post

2008: The Silver Logo Design That Looked More Sophisticated

Image for post
Image for post

The next Mercedes Logo Design?

Image for post
Image for post

Written by

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

Get the Medium app

A button that says 'Download on the App Store', and if clicked it will lead you to the iOS App store
A button that says 'Get it on, Google Play', and if clicked it will lead you to the Google Play store