On-Page SEO — 6 On-Site SEO Factors That Matter Most In 2020

Inkbot Design
8 min readMay 19, 2020

SEO activities can be divided into two main categories: on-page and off-page optimisations.

Off-page optimisations are arguably simpler to explain since it mainly involves just one thing: getting more high-quality backlinks.

On-page optimisations, however, are much more complex and can involve many different aspects of your website. This can include technical issues like improving your site’s loading speed to optimising your content’s structure.

There are also over 200 ranking factors that can affect your ranking on Google’s SERP; a lot of them are related to on-site SEO.

So, what are the most important on-site SEO factors to focus on if we have limited time and budget? Which should we prioritise?

In this guide, we will discuss six of the most on-site SEO factors to focus on in 2020. Yet, let us begin by talking a little deeper about the concept of on-page SEO.

What Is On-Page SEO?

On-site SEO or on-page SEO is the practice of optimising different elements on a website’s content.



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