Pop-Up Shops — What are the Pros and Cons of Pop-up Retail Spaces?

Did you know that almost 1/3 of businesses in the UK start life as pop-up shops?

According to EE’s Britain’s Pop-Up Retail Economy report, the pop-up sector is worth around £2.3 billion.

What started as a niche alternative to long retail leaseholds and as a bit of a marketing gimmick has gone mainstream in just a few years.

Pop-up marketing is a relatively new concept that relies on a temporary storefront space that opens suddenly, for a particular purpose and only for a short period.

From food and drink to fashion, arts and crafts, all kinds of retailers large and small are now using the pop-up format to grow sales and experiment with new ideas.

Pop-up experiences are a popular tool for startups or online retailers to test the market in a physical retail environment, drumming up business in a unique way.

Boxpark in London’s uber trendy Shoreditch is an inspiring example of the new retail thinking.

A former shipping container, it’s a permanent pop-up envelope housing independent fashion and lifestyle stores and cafes.

If you have a budding retail business and are exploring flexible and impactful marketing channels, why not take a look at the pros and cons…