Retargeting — It’s Time To Dust Off An Old Favourite

Traffic is the hottest commodity on the web.

Ask any webmaster about their goals, and it’ll usually be to attract more traffic.

It’s a good goal overall, but it’s a little too unfocused.

After all, not all traffic is going to help your site.

While it’s nice to have eyes on your site from halfway around the world, if you’re a walk-in business, it’s not doing you any good.

It might even be damaging your site. Why?

• Someone sitting in Cape Town, South Africa, isn’t going to hop on a plane to have coffee in your café.
• All that extra traffic is using up your bandwidth, forcing you to take out a more expensive hosting package.
• If visitors click off your site in a hurry, it can hurt your credibility with Google.

Perhaps we should amend our view of web traffic.

Qualified web traffic is the hottest commodity on the web.

Now we just have to work out how to get you your share of qualified traffic.

In this post, we’ll look at a way for you to bring targeted traffic to your site.

Retargeting is a marketing strategy that focuses on people who have visited your site…