Should You Choose a Descriptive, Brandable, or Hybrid Business Name?

The Three Main Types of Business Name

As you brainstorm name ideas for a design agency or another type of creative business, you’ll need to decide whether to choose a more descriptive, brandable, or hybrid business name.

First, let’s begin by describing each of these types of names!

Descriptive names describe what your product or service is.

For example, if you were starting another graphic design agency in Northern Ireland, an idea for a descriptive name could be something like “N.I. Graphic Design.”

When a prospective customer looks at your name, they will know what you do, and potentially where you are located.

It’s harder to create a brand around these names, and your potential service offerings will be limited, but you won’t run the risk of confusing potential customers!

Brandable names are on the opposite end of the spectrum.

When a prospective customer sees your name with no surrounding context, they might be able to get an idea of what your business is…