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Should You Choose a Descriptive, Brandable, or Hybrid Business Name?

The Three Main Types of Business Name

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Why You Should Avoid Purely Descriptive Names

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Reason One: Service Limitations

The services your business offers may change over time.

Reason Two: It’s Harder to Create a Brand Identity

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Reason Three: It Doesn’t Showcase Creativity

This point follows on reason two.

Deciding Between a Brandable or Hybrid Name

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Service Limitations (Again!)

When you choose a hybrid name, the “service limitations” factor listed above still applies.

Your Marketing Budget

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Trademark Availability

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Tips for Finding a Business Name

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Wrapping Up

Many factors go into choosing a business name.

Written by

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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