The 10 Biggest Social Media Challenges to Brand Consistency
The digital age has brought companies many new channels of promotion, with social media being one of the crucial factors in that regard.
Networks like Facebook, Twitter, or Instagram attract hundreds of millions of users every day, which gives your brand access to global audiences almost instantly.
However, many entrepreneurs are struggling to maintain consistent communication through all the channels.
Brand consistency is where a business attempts to communicate messages in a way which doesn’t detract or wander away from the core brand strategy, values, and foundation.
However, the problem here is that a significant percentage of small businesses do not bother sticking to the same image, patterns, and direction across different social media channels.
This damages their brand identity and prevents from recognition by their customers all around social networks.
To put it simply, such companies are not aware of the importance of brand consistency.
In this article, we will show you the most significant social media challenges to brand consistency.
