The 12 Branding Archetypes: Building Lasting Connections

Inkbot Design
18 min readMay 30, 2023

We’re about to explore an idea at the crossroads of psychology, mythology, and marketing-branding archetypes. Buckle up! Because it’s going to be an exciting ride!

As a branding expert, I often find myself in conversations where people ask, “How can we make our brand more relatable? How can we evoke emotions that resonate deeply with our audience?” And my answer…

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Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.