The 50 Best Digital Marketing Tools To Use In 2023

Inkbot Design
22 min readJun 26, 2023

If swimming in the digital ocean, you’d better have the right gear. But with thousands of marketing tools cluttering the market, choosing the right one can feel like finding a needle in a digital haystack. Welcome to your roadmap through this maze — “The 50 Best Digital Marketing Tools to Use.

Now, I hear you thinking: “Surely, not all these tools are created equal?” And you’re right. Some are game-changers, providing unparalleled insights and automation that revolutionise the way you approach marketing. Others… well, they add to the noise.

In this article, we’re here to help you cut through that noise and equip you with a state-of-the-art toolkit that’s battle-tested and ready to drive your digital marketing to new heights. These aren’t just tools; they are the cream of the digital crop that truly delivers on their promises.

So, buckle up and join us on this journey through the 50 best digital marketing tools you need to use. Whether you’re a fledgling start-up, a growing SMB, or a mighty enterprise, these tools will transform your marketing and propel your business forward. Trust us; you want to take advantage of this.

Search Engine Optimisation (SEO) Tools:

1 — Google Analytics

Google Analytics is a powerful tool for marketers to track and analyse website performance and user behaviour. It provides comprehensive insights into key metrics such as website traffic, audience demographics, user engagement, and conversion rates. Marketers can leverage Google Analytics to understand which marketing strategies drive traffic and conversions, identify high-performing content and campaigns, optimise user experience, and make data-driven decisions. The tool offers robust features like goal tracking, conversion funnels, real-time reporting, and custom reporting, allowing marketers to measure the effectiveness of their marketing efforts and refine their strategies for better results.

2 — SEMrush

Semrush is a comprehensive digital marketing tool marketers use to enhance their online strategies. It provides a range of features that enable marketers to perform keyword research, track rankings, analyse competitors, conducts SEO audits, and manage…



Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.