Branding is one of the most important marketing and advertising tools that helps a product, service, company, or even a person gain widespread recognition, visibility, and brand awareness.
This multifaceted approach requires employing many different skills and much effort, but to get to the bottom of branding, it is essential to understand that there are various types of brands and that they are suitable for different products and services.
Establishing a target audience is the first step towards creating an effective branding strategy, and that is where all these types of brands come into play as each one appeals to a particular customer group or segment.
Corporate brand
Coca-Cola is the first thing that comes to mind when the notion of corporate branding is discussed.
The soft beverage giant even started promoting itself as a “total beverage company”, a tagline which makes sense as its products cover a wide range of soda drinks, juices, bottled waters, and vitamin drinks.
This campaign is based on promoting healthier alternatives to sugary drinks and is an attempt to reinvent the entire corporate brand image and survive in the midst of the changing marketplace which becomes increasingly health-conscious.
