AI is the future of marketing and will forever change how you market. AI can tell if people like your brand, but it can also tell when they are about to buy your product. With AI, marketing is already here and will only improve.
Marketing is undergoing a complete transformation-it’s no longer just about promoting your products. It’s about transforming our relationships with each other. But the road to that transformation is littered with the carcasses of companies that have tried to do it the wrong way. It’s time to shift the paradigm. Instead of trying to predict customer behaviour and automate processes-we should be building machines that teach and understand our customers. What if we could turn our customers into our employees? What if we could turn our employees into our customers? We can finally make that leap with machine learning and artificial intelligence (AI).
In the past, Artificial Intelligence was the stuff of science fiction. Today, it’s part of the everyday lives of consumers. And marketers are taking advantage of it.
AI has the potential to be a game-changer in marketing. It can help us understand our customers better, automate and simplify customer interactions, and more.
So, what does the future hold? Will we soon see a rise in the adoption of Artificial Intelligence by marketers?
What is Artificial Intelligence?
Artificial intelligence, or AI, is an increasingly popular topic. The term “artificial intelligence” first appeared in 1956, when the Dartmouth Conference held at Dartmouth College discussed the possibility of building a machine capable of thinking like a human. It was coined by John McCarthy, who described it as “the science and engineering of making intelligent machines,” although it is often referred to as a subset of artificial intelligence. AI involves the development of computer systems that can perform tasks usually associated with the intellect, such as interpreting speech, writing text, or recognising patterns in images.
While many believe AI is merely a dream, advancements in this area are happening. We’re seeing the beginnings of AI in everyday life. For example, Siri and Alexa are two popular voice-activated AI…