The Impact Of Branding On Consumer Perception & Behaviour

Two significant brands can impact consumer perception and behaviour: intrinsic and extrinsic. An extrinsic brand is designed to elicit an emotional response in the consumer. On the other hand, an intrinsic brand elicits an emotional response because it represents something meaningful to the consumer.

Consumers often do not know what brand they are buying from. The brand is an invisible aspect of the product which influences consumer perception and, ultimately, consumer perception.

Brands can be powerful and can affect consumer perception and behaviour. Brands are powerful, even subconsciously. Consumers are more likely to buy from a familiar brand than an unfamiliar brand. This article explores how brands influence consumer perception and behaviour.

To get more people to click on your ads, it is imperative to understand what consumers associate with your brand.

Understanding the Psychology Behind Branding

Brands can play on our emotions. By associating a brand with something pleasant or negative, people will respond emotionally to that brand. For example, when we hear the word ‘love’, we imagine something pleasant. When we think of the word ‘death’, it conjures up images of loss and sadness.