The Importance of Colour in Brand Advertising — Marketing Psychology

The Importance of Colour in Brand Advertising

Choosing the correct colour is a paramount process in the branding of a company.

Recent studies prove that colour improves brand recognition by 80%.

The success of your business depends on the colours you choose because it translates a message to your consumers.

You, as a business owner, should strive by all means to send a distinctive message that sets you apart from other competitors.

While doing this, you should also ensure that you are not losing the consistency between the colour and personality of the company.

How is colour so important?

Emotions involved

Colours are filled with emotion, and by picking out the correct one for your business, you would be showing the characteristics your brand has.

For example, red often is related to passion, anger, or desire, and by using this colour, companies gain the attention they need.