The Importance of Design in Franchise Branding & Marketing

Inkbot Design
4 min readJul 18, 2018

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The Importance of Design in Franchise Branding & Marketing

As consumers, we make decisions of where we want to spend our cash.

We often look for a franchise brand or logo design that promotes respect, value and trust.

Franchisors invest in getting the logo right; a well designed, dynamic logo inspires confidence in the brand.

As well as stylish design, the use of colour in a franchise branding is equally important.

Often the use of specific colours can help represent the goods or service they supply to the end user.

For example, you will often find gardening franchises, providing lawn care and garden maintenance use shades of green, as it immediately conjures an image of nature, the great outdoors.

You instantly have a picture of what the business provides; other colours may not promote the same affinity with gardening, green is the obvious choice.

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Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.