The Science Behind Logo Shapes And Human Behaviour
8 min readNov 17, 2019
The Science Behind Logo Shapes And How They Affect Human Behaviour
Whenever you come across a logo, you’re exposed to a brand personality. The more you look at it, the deeper you find yourself immersed in a sea of meanings that a company projects towards its customers.
As the latter starts interacting with a brand, the logo becomes a memorable aspect…
