The Science Behind Logo Shapes And Human Behaviour

The Science Behind Logo Shapes And How They Affect Human Behaviour

Whenever you come across a logo, you’re exposed to a brand personality. The more you look at it, the deeper you find yourself immersed in a sea of meanings that a company projects towards its customers.

As the latter starts interacting with a brand, the logo becomes a memorable aspect that shapes the image of the brand’s personality.

For instance, if you’re looking for tissues, specifically Kleenex, you will be inclined to buy the brand instead of the 20 others on the shelf. Why?

The reason is that the logo is the symbol via which a brand presents itself to the world.

Apart from inciting the consumer emotions, these motivate the purchase decisions.

For that reason, a logo must be a distinct conveyor of the brand’s ideals, mission, vision and core messages. Any brand should design its logo, keeping in view the audience’s perception.

Primarily, the elements of the logo have a crucial relation to its appearance raging to its perceptions.

From colours to the logo shapes, everything is linked strongly to human behaviour and the effects on it.

In this article, we’ll discuss how a logo shape impacts the human mind and the science behind it.

We’ll then walk you down to examining each type of shape and how it challenges the human mind to come up with different assumptions of what the logo means and how to behave toward it.

Before we plunge into the details, let’s start by digging deep into the scientific basis of how the logo shapes impact the human mind in general.

Shapes, Human Mind, And Logos: What Is Going On Right Now?

The brain is essentially a complex organ that relies on visuals from the outside world.

The image and shape perception feeds the cognitive ability to recognise, manipulate, interpret, and interact with the outside world.