Remember the days when your mom or dad, or grandma or grandpa, would buy only one type of cheese, or a specific cleaning product, or just one brand of socks?
People used to find a brand they liked and then stick to it, seemingly no matter what.
Well, those days are all but over.
Brand loyalty is not what it used to be.
Nowadays, fuelled by the prominence of online shopping, people switch between brands in the blink of an eye, usually when they find something that is higher-quality or a better deal.
So, what does that mean for businesses today that are trying to build a brand and then get people to commit to it?
It means it is a lot tougher than it used to be.
However, it does not mean that it is impossible.
To build brand loyalty in today’s fast-paced, ever-changing marketplace, you simply (or not so simply, as it will require a dedicated effort) need to use different strategies for building loyalty to your brand.
Gone are the days of wearing Beautymist pantyhose just because Broadway Joe wears them.
You need to go above and beyond this somewhat surface-level attempt at attracting people to your brand so that you can get them to commit to you and your…
