The Ultimate Guide To Branding — Identity & Strategy — 2021

First of all, let’s answer “what is Branding?”

Branding is the process of associating a particular company with a specific message and image.

A brand is a label, symbol, name or other characteristics that identify one product or service as different from others.

The word “brand” first appeared in a print publication in discussing the value of personalised branding to a consumer.

The branding of a product can be compared to the popular concept of corporate branding.

Branding involves the visual language used by the brand to ensure its uniqueness.

The visual language includes a combination of colours, style, logo, graphical images, and patterns that create a unique brand with a distinctive visual appearance.

The visual language of brand identity is not limited to what is seen by the naked eye and includes what is perceived by the consumer or audience.

This perception is often communicated to the target or potential consumers through advertising.