The Ultimate Guide to Colour Psychology in Branding Design

There’s a reason why Brands such as Rolls Royce, Rolex, and Cartier use a lot of blacks, greys, and beiges.

How Colour Psychology Affects the Brain

The response to colour is an emotional one, controlled by several parts of the brain, collectively known as the limbic system.

General Colour Tips

The first key to the use of colour psychology is to analyse the type of product you have and the type of audience to which you are appealing.

General Tips in the Use of Colour Psychology

Gender Differences

Yes, there are differences in colour preferences by gender.





Colour psychology associates Purple with wealth and royalty.


Colours of Wealth, Luxury, Sophistication



Colour Advice By Sector


It’s important to note that colour psychology is not an exact science.

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding.

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