The Ultimate Guide To Creating a Brand Book For Your Business

When you first launch a business, creating a brand book is probably not at the top of your list of priorities.

Heck, it probably isn’t even in your top 10. It sounds tedious, time-consuming — and possibly even unnecessary.

However, not all of that is true. With the help of this guide, creating a brand book will be a) much less tedious and b) a lot less time-consuming.

This guide will sharpen your focus on what you need to do … and it will also demonstrate why creating a brand book is necessary.

Why You Need a Brand Book

A brand book has long term benefits for any business. It’s essentially a document that helps your whole organisation stay on top of brand identity.

This includes your sales teams, your marketers, your designers — and even you.

Without a brand book, your branding might struggle to remain consistent. And as you know, customers look for consistency when it comes to branding. It’s super duper important.