The Ultimate Guide to Email Marketing Benchmarks for 2019

Are you a marketer for an advertising, marketing, design, or creative agency?

If so, email marketing is probably your go-to digital channel when it comes to effectively engaging with your target audience.

Email is, after all, one of the most effective marketing tools available for brands, for a variety of reasons:

1. Email is affordable yet offers significant returns.
2. It has nearly 4 billion users (as of 2018).
3. A majority of users prefer to use email when communicating with businesses.

You likely measure the effectiveness of your email outreach by monitoring crucial data using your email platform’s analytics dashboard.

You take a look at metrics like open rate, click-through rate, bounce rate, etc.

Analytics is integral to any email marketing strategy, that’s for sure.

Without it, there would be no way for you to accurately measure email engagement, conversion, and ROI.

The great thing is that you can make your email marketing analytics even better.

This is where email marketing benchmarks come in.