Tips for Measuring and Defining Brand Equity

What is brand equity?

what is brand equity

Types of brand equity

brand equity examples chipotle

Developing brand equity

brand equity model index

1 — Awareness

2 — Recognition

3 — Trial

4 — Preference

5 — Loyalty

Measuring brand equity

tips measuring brand equity

1 — Knowledge metrics

2 — Preference metrics

3 — Financial metrics

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