Tips for Targeting Social Media Users With Visual Content

Everything seems to be going online nowadays, with the topmost priority remaining to attract larger target audiences.

Visual content can do a great job in attracting the masses on social media platforms.

It is rightly said that a picture is worth a thousand words.

The right kind of visual content can increase your online presence, help in brand promotion, can improve search engine ranking and can help to multiply conversion rates.

Many companies are using the power of visual content to attract their audiences on various social media platforms.

The fantastic designs, typography, colour themes and splendid messages can help in attracting many followers.

So, if you are thinking to improve the online visibility then do not underestimate the power of impactful graphics and visual content.

If you are confused that what are the best options in the segment of social media graphics then there is nothing to worry about.

Here you will get an idea about the best methodologies in the topic of graphics.

Here is the complete information about the graphics trends:

Use of cover images for social platforms like Twitter and Facebook

Cover photos on social media platforms like Facebook and Twitter can do a remarkable job in attracting the masses.

Cover pictures surely help in creating a strong first impression, and it is because of the cover image that the users decide whether they want to follow the other person or not.

A captivating cover image will help in drawing attention.

For that, you should use the right font, colour themes and brand image.

Your brand image over social media must be able to excite your users to help them take further action.

At the same time, you need to keep your brand aesthetics and culture in mind.

Therefore be it font or colour, brand consistency is a must to create trust among your audience.

With the help of advanced level tools and online services, you can create excellent cover graphics.

The power of infographics in visual content

The key to connect with your audience over social media is to offer value.

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After all, why would anyone bother to follow you if he or she do not have a reason?

There are several ways to make this happen, and the internet has many tools to get this done.

You have to educate your audience to give them a reason, and infographics are a great way to get it started.

Infographics are a highly useful tool currently, and they help in connecting with audiences in an unprecedented manner.

With the help of infographics, audiences can be educated, and useful information can be shared in a practical way.

When you provide something value-oriented, then audiences will also love to connect with you.

So if you wish to raise the interactivity level with the masses and want them to be thoroughly engaged while going through your visual content, then you cannot ignore the power of infographics.

You can get a lot of templates and designs for creating infographics through online platforms.

All you need to do is search for the best options.

Consider the option of Post title graphics

Post title graphics can help a lot, and you can make the best use of them by sharing blog posts via platforms like Pinterest.

If you are thinking that the process of creating post title graphics would be complicated, then you are wrong.

It is straightforward to create them, and you can conveniently use them in your blog post.

Once it has become a part of your blog, then you can pin them to the platforms like Pinterest.

By creating the visual content, you can help your article to stand out.

You can search for the blog graphic template online, and then you can decide the colour theme, background, labelling and text style.

So the graphic design would be ready as per your customised needs.

Use inspiring quotations

While you are busy trying and testing multiple things to build a loyal audience across social media, you should also consider the value addition process.

Providing value will make your followers stick around and encourage them to interact with you.

Sharing inspirational quotes is one of the best ways to do this.

These motivational quotes will help you connect with your audience and also inspire your users.

Furthermore, people love sharing these kinds of quotes, thus creating a snowball effect for your brand.

Inspirational quotes can do wonders in grabbing the attention of the masses.

A heart touching quote with the perfect blend of photographic technique will attract many people.

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Adding the quotes on your website, Facebook pages, Instagram, Twitter and Pinterest can help in building your brand image and value.

You can use the quotes of famous people in the main content, or you can even create your own quotations.

On the online platforms, you will find excellent designs and templates for creating quotes.

The use of question statements

Social media is all about conversations.

Whenever you are posting something on social media, you are starting a conversation.

Social media is not about having a one-way communication.

Moreover, that is where most of the brands are lacking.

Once you understand this point, it will change the complete way of how you create your visual content and share it across social networks.

Engaging questions in the form of visual content will help in improving your online visibility.

The right questions, when combined with the most beautiful visual techniques, will help a lot in improving your online visibility.

‘Question graphics’ help in creating a two-way conversation and the audiences will feel connected to the content.

So, think about creating thought-provoking questions that can generate interest to read further.

The right kinds of graphics are always available online, and you need to choose the best one as per your requirements.

The concept of mood boards

Are you a designer?

Alternatively, do you belong to a visual industry?

Well, if you are, it is a wise step to show your audience the inspiration behind any of your creations.

Although small pieces, when you share them on Pinterest, Instagram or Facebook, you will see significant responses.

In the visual industry, mood boards are a fantastic tool to connect with the masses, and it helps in portraying behind the scenes images.

This tactic will help in addressing people to show how you created a particular product or service.

Mood boards are simple to create, and you can choose a photo collage kind of design to upload the images.

You can get help from the online tools where you will find multiple templates, colour themes and background choices.

Take the help of visual tutorials

So, visual content speaks more than 1000 words?

Then visual tutorials speak more than 5000 words!

Visual tutorials can be in the form of informative images or videos.

You can create an impressive visual tutorial with the help of “how to” photos.

The step by step guided images will grab attention, and your audiences will be able to connect with the content.

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With online platforms, you will find excellent background themes, and you can insert the guided images with textual descriptions.

So, try the option of visual tutorials.

Make sure to make these visual tutorials long and vertical as that works best for Pinterest.

Usage of text overlays in photos

Photos already leave a significant impact on audiences, and when you add text overlay to these images, it gives a unique touch to these otherwise simple images.

Photo based content is undoubtedly impactful, and when the alluring images are combined with text overlays, then it is like the icing on the cake.

Such a methodology can help in product promotion, sharing an announcement with the public and for highlighting your branding.

Text overlays should be clear, informative, precise and easy to read.

As far as the photos are concerned, then they should go with the theme of the brand message.

You can find the perfect template through online platforms.

Also, once you have decided to create this type of content, you need to plan a schedule.

The photos you are going to choose must be able to provide enough space to add the text neatly and consistently.

So, these are the best points that show how graphics can help a lot in attracting target audiences on social media platforms.

There are numerous tools to handle your design needs.

However, my tool is Canva that takes care of all of my designing requirements.

You can also try the same.

With the help of online templates and designs, you can create the perfect graphics as and when is needed.

Author Bio: Kavita is Marketing Analyst and Blogger at Canva. When not glued to her laptop, she can be found making travel plans that rarely happen 😉 Connect with Kavita on Twitter @dreamerkavita

If you wish to discuss how we can develop your brand or provide graphic design for your product or business, email us:

Inkbot Design is a Creative Branding Agency that is passionate about effective Graphic Design, Brand Identity, Logos and Web Design.

T: @inkbotdesign F: /inkbotdesign

Originally published at on April 24, 2018.

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding.

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