A logo needs to be simple, memorable and appropriate.
This is especially true when it comes to people’s hard earned money.
A bank’s visual identity, it is brandmark, wordmark and colours must present the business as trustworthy and professional.
All of the 10 bank logos use some logomark beside the bank’s name set in a distinctive typeface.
Some of these marks are abstract, and some of them are more literal, while others work on us subconsciously.
In this article, I am going to explain the top 10 bank logos and what they stand for.
1 — Deutsche Bank Logo
Antony Stankowsky was commisioned in 1972 to design the Deutsche Bank logos.
The logo meets the quality criteria required for a premium brand: it is simple yet striking form, able to generate and ensure recognition.
What does the Deutsche Bank logo stand for?
- Stable growth
- Financial Gain
As you will notice in this article, squares are commonly used in banking to built trust and stability.
The raising line enclosed in the blue square symbolises stable growth and financial gain.
The “slash” stands for consistent growth and dynamic development, and the square-shaped frame can be interpreted as a sign of security and a controlled environment.
As stated in the original logo history document issued by the bank:
“In the early 1970’s, we recognised that a prominent, globally viable, unique appearance is of particular importance for an institution such as the Deutsche Bank”.
2 — ING Bank Logo
The ING Group is a Dutch multinational banking and financial services corporation headquartered in Amsterdam, Netherlands.
What does the ING Bank logos stand for?
- Royalty and dignity
- Courage and strength
- Orange — energy
The lion in the logo is used to symbolise courage, strength, and authority.
The orange colour was chosen to add energy and vitality.
ING’s orange lion goes way back to ING’s Dutch roots.
Orange is the national colour of the Netherlands, and the lion the country’s national symbol.
Several founding ING companies, banks, and insurers had or still have the lion in their logos, and despite all the mergers and acquisitions, the lion has survived to this day.
3 — TD Bank Logo
TD Bank, N.A., is an American national bank and subsidiary of the Canadian multinational Toronto-Dominion Bank based in Toronto, Ontario.
What does the TD Bank logos stand for?
- Green — money
Square signifies the idea of an enclosure, of home, of settlement.
The ligature symbolises connection and coherence.
Square is there to add stability, and the green colour symbolises money (dollars) and vitality.
The square is the most elegant expression of a spatial idea complete in itself.
It represents an order of charged spiritual symbolism.
4 — Chase Bank Logo
Chase Bank, is a national bank headquartered in Manhattan, New York City.
What does the Chase Bank logo stand for?
The octagon consisting of four parts symbolises money-flow.
Square in the centre stands for stability, and the blue colour evokes safety.
When Chase National Bank merged with the Bank of the Manhattan Company to create Chase Manhattan Bank, the new organisation needed a new graphic identity to represent it adequately.
Chermayeff & Geismar designed a stylized octagon in 1961, which remains the bank’s logo today.
The Chase logo is a stylized representation of the first water pipes laid by the Manhattan Company, which were made by nailing together wooden planks.
The design firm quickly realised that no symbol means ‘banking’ and no symbol that represented Chase.
So they turned to the idea of using an abstract symbol since it was known knew that Chase Manhattan had tremendous advertising resources that could quickly establish the bank logos in the public mind.
5 — Citi Bank Logo
Citibank was founded in 1812 as the City Bank of New York, and later became First National City Bank of New York.
What does the Citi Bank logo stand for?
- Good care
Citicorp and Travelers Group merged in 1998 to form Citi Bank.
What does the umbrella in Citibank logos mean? — the red arc over the letter “t” is a visual nod to the Travelers Group umbrella and the merger of both brands into one.
The umbrella over the “t” letter makes us feel protected and taken care of.
The combination of red and blue evoke the feeling of power and strength.
The red-arched Citi logo makes a famous and instantly recognisable brandmark.
6 — Societe General Logo
Société Générale S.A. is a French multinational banking and financial services company headquartered in Paris.
What does the Societe General logo stand for?
- Strength (colour)
We have yet another square.
In this case, however, the square is divided by half horizontally, which stands for harmony and balance.
The combination of red and black colours evoke feelings of strength and determination.
The result was a highly symbolic red and black square, with “Societe Generale” written in black on white.
The square evokes solidity, strength and rigour while the colour contrast indicates the balanced relationship between the bank and its clients.
Red, which is bright and dynamic, is associated with passion and emotion, while black is the colour of solemnity, seriousness, and institutions.
The white bar symbolises openness.
The larger typeset suggests the bank’s capacity for flexibility and adaptation.
7 — Bank of America Logo
Bank of America Corporation is an American multinational financial services company headquartered in Charlotte, North Carolina.
What does the Bank of America logo stand for?
- Financial Gain
The mark directly symbolises American flag and farm field, similarly with colours which are directly taken from the USA flag and evoke feelings of patriotism.
The logo of Bank of America, the one that is still in use today, was introduced in 2001 after the bank restructured.
This image works to tap into the nations patriotic feelings as well as to cement Bank of America as a wholly American institution.
The logo also has an added symbolism that not many people are aware of.
Besides an American flag, the image is also supposed to denote a farmer’s field.
As many farmers trust and work with Bank of America, this image was meant to resound with them.
8 — UBS Banks Logo
UBS AG is a Swiss multinational investment bank and financial services company founded and headquartered in Switzerland.
What does the USB Bank logos stand for?
The three keys unlock the doors to wealth, health and luck according to the traditional belief.
The merger announced on 8 December 1997 between Union Bank of Switzerland (Zurich) and Swiss Bank Corporation (Basel) to form UBS AG became a reality on 1 July 1998.
Its logo of three keys was carried over from SBC, and it stands for the company’s values of confidence, security, and discretion.
The name UBS is derived from one of its predecessor corporations, the Union Bank of Switzerland.
The current UBS originated when the Union Bank of Switzerland merged with the Swiss Bank Corporation.
Thus, UBS is now used as the company name, not as an acronym.
9 — Raiffeisen Bank Logos
Raiffeisen Bank is a top universal bank in the Romanian market.
What does the Raiffeisen Bank logo stand for?
- Yellow — optimism
The universal symbol that connects all activities of the Raiffeisen Group is the Gable Cross.
The two crossed horde heads symbolise protection and safety.
This symbol was used on the rooves of European houses.
Raiffeisen stands for security and stability.
This is also symbolised by the trademark.
The gable cross was initially a symbol of a protected house and used to be added to the roof gable to protect the occupants against all dangers.
Today, the gable cross is one of Austria’s best-known brands and the leading brand amongst Austrian financial service providers.
The Gable Cross was chosen as a trademark in 1877 — when Friedrich Wilhelm Raiffeisen was still alive.
It symbolises the protection and security enjoyed by members of the Raiffeisen banks through their self-determined cooperation.
As mentioned above, the Gable Cross today is one of Austria’s best-known brands and is used around the world.
10 — Getin Bank Logo
The last on my list is Getin Bank from Poland.
Getin Bank is a part of Noble Bank SA in Poland.
It provides services to individual and business clients.
However, I include it on the list because I believe its identity is genius, and I hope it will inspire you, who otherwise would probably never even hear of some small Polish bank.
What does the Getin Bank logos stand for?
- Forward moving
- Call to action
An arrow symbol in banking is kind of refreshing and unique.
We usually see squares, rectangles or other basic shapes that evoke stability and safety.
An arrow in banking is rarely seen, and in these case, together with the name “Get In” make a perfect use, it is brilliant.
The Getin logo together with its name symbolises forward moving and call to action — Get into the bank.
Moreover, the fresh green makes the logo stand out among competitors that often use some shade of dull blue.
So that about wraps up my top 10 bank logos from around the world.
What are some of your best bank logos and why?
Leave a comment below.
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Originally published at inkbotdesign.com on April 30, 2018.