Popular surveys and research papers have talked in depth about the toxic environments this generation is living in.
The present scenarios are alarmingly severe with the rising amount of pollutants in the air and water we depend on for our survival.
If the present concerns are not catered to immediately, it might be too dangerous a damage to work upon.
Call it consciousness or the threat of a dooming world, this generation is more concerned and responsible about the ecology.
As compared to the previous generations, the present age is more willing to work towards a cleaner environment.
This concern is not limited to individuals, but also to businesses that are booming with technology.
As a business, you might ask, why, when there are other things to focus on in your plate?
This can be answered in 2 ways.
The first being, other successful businesses are doing it and doing it successfully.
Example, Elon Musk!
The second being, you have created your business to cater to people.
The people/consumer needs to see that you share the same concerns and you are taking initiatives to work on it.
This makes you more believable and creates better connections with your business.
Many organisations worldwide, are conveying their concerns loudly about the dangerous environmental hazards.
They want people or consumers to know their concerns and want to show how they are working towards it.
They talk openly about how consumers could help them solve the issue.
Company logos make the first impression for consumers.
And companies today, are using their Logos to show they are working on an environmental issue.
However, these green logos, eco-friendly logos, are designed with particular details to speak to their consumers.