Top 12 CTA Optimisation Mistakes That Are Losing You Leads

As a business, you want more leads, conversions, and subscribers to have more sales since these translate to a Better ROI.

Getting more leads is no walk in the park, and you need to have a well-thought-out marketing strategy.

Call to action (CTA) is a marketing tool in your digital arsenal you can leverage to convert your leads to customers.

So, what is a CTA? It is a prompt that guides users and gives them clear instructions on what to do next. For example, if you want your clients to call you, you can have a direct call widget on the contact us section.

Sounds quite simple right?

Wrong! CTA can make or break your business.

To fully maximise this potential, you will need to optimise them well and avoid the common mistakes made by others.

To help you avoid making them, we have outlined the top CTA optimisation mistakes that could make you lose leads!

1 — Your business content is the lacklustre type

You need to have content that is convincing enough for your readers. Provide necessary information that is straight to the point and tell them what value they get from your product or services.