Top 5 Mistakes In Logo Design — Inkbot Design — 2020

A company’s logo plays a crucial role in brand building and serves as the face of the brand. But far too many business owners underestimate the importance of logo design. They hire the cheapest designer they can find, slap their brand together and plough forward.

Ultimately, a cheap logo will make it challenging to build a strong brand and make your company forgettable.

If you’re starting to build your brand or revamping your existing brand, it’s essential to avoid these five mistakes in logo design.

1 — Relying on Trends

Just like any other industry, the design industry is often ruled by trends. It’s tempting to build your logo around these trends, but taking this approach dramatically reduces the longevity of your branding.

Trends come and go, but a classic logo design will withstand the test of time. Sure, your logo may be inspired by a current trend, but going all-in on a trend that may disappear tomorrow will do more harm than good for your brand.

Relying on trends is one of the biggest mistakes in logo design, but it’s one that’s easy to…