Top 5 SEO Link Building Strategies To Improve Authority

Running a business is much more than just providing the desired products to consumers. To ensure that your brand is chosen over others, you must invest in marketing. This includes digital as well as conventional marketing.

An important branch of digital marketing is SEO or search engine optimisation. And an equally important part of SEO is link building.

Why is SEO important?

According to Internet Live Stats, there are over 200 million active websites online today. That means that broadly speaking, your website is competing against 200 million other sites.

While the competition does reduce when you filter options out based on categories and niche, the fact remains that to gain the attention of your audience; you need to put in a good fight.

Also, as per Net Market Share, as of 2019, Google accounts for over 75 per cent of online traffic. And Zero Limit Web Reports that 67.6 per cent of organic traffic goes to the first five search results.

All in all, SEO ensures that your website pops up at a respectable rank, thereby ensuring steady traffic…