Top 5 Tips for Designing a High-end Animation Video — Marketing Videos

We live in a time when information is passed by quickly through various channels and sources.

For that reason, different kinds of videos are increasing in popularity on various channels such as social media and more long-form content on YouTube.

One of these video types is animation videos.

As a general designer, animation is seen as one of the most challenging skills to master.

It could take years of practice and dedication to become a specialist and develop your style.

A simple example of the process of designing an animation video is:

* Research: Find out about your target market and audience; this will help you decide on the shapes and colours to feature.

* Pre-production: Write, or familiarise yourself with the existing script and storyboard.

* Production: Get to work designing the graphics and animations

* Post-production: (If this is also your responsibility) this includes editing the video, adding music, sounds and voice-overs.

Making a perfect animation video can seem like a daunting task.