Top 6 ECommerce SEO Trends For Holiday Marketing In 2022

Inkbot Design
12 min readNov 18, 2022

The holiday season has arrived, and businesses are readying themselves for the surge in web traffic that comes with it. Thanks to the Covid-19 pandemic, consumers are more likely than ever to do their holiday shopping online.

This is great news for eCommerce stores but keeping track of the latest SEO and marketing trends to ensure your business remains competitive isn’t a simple task.

This guide will discuss the six eCommerce SEO trends you should know for the holiday marketing season to help boost conversions and maximise sales. However, before we dive into the latest trends, let’s talk about the importance of SEO for eCommerce businesses.

SEO and eCommerce

An eCommerce store has little chance of serious growth if it is not a search engine optimised to a suitable standard. This section will look at the primary considerations when optimising your eCommerce website for SEO and the importance of doing so.

On-page SEO involves keywords and their correct usage, making it clear to search engines what the content of your website and its pages is about. Conducting thorough keyword research and using them effectively can help your eCommerce store achieve high rankings on search engine results pages (SERPs).

It is vital to balance choosing keywords that aren’t overly competitive and those that still receive regular search queries. Below is a quick guide on creating an effective keyword strategy for the current holiday season.

  • Focus on choosing the right keywords. This seems obvious, but too many marketers focus on keywords that are usually too difficult to rank for. When choosing your keywords, use tools like Ahrefs and Google Keyword Planner to build a realistic keyword list that identifies valuable niches.
  • Study your competitors. If you have many competitors performing better in the SERPs than your store, it can’t hurt to look at their product and category pages to see what terms and phrases they are using.
  • Conduct keyword research using Amazon. Amazon can be an excellent resource for identifying keywords that translate to a high probability of buying intent. Type your core keywords into the Amazon search bar and take note…
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