Top 8 Tips To Make Your Direct Mail Stand Out — Marketing

8 Tips To Make Your Direct Mail Stand Out

Direct mail is often overlooked.

Marketers prefer digital marketing solutions, but direct mail can be much more useful than email.

There is also no reason to use one method exclusively; in fact, combining offline and online direct marketing techniques can improve the response rate of both campaigns.

If you are launching a direct mail campaign, there are ways to optimise results.

Ensure that you have a targeted list of warm leads, provide a compelling and appealing offer, and look for ways to ensure that your campaign material is eye-catching.

You have less than 10 seconds to grab the attention of recipients, so make those seconds count.

Lumpy Envelopes

Lumpy envelopes create intrigue and a degree of suspense.

Recipients want to open the mail to find out what the lump is.

Lumpy envelopes do more than create intrigue; they encourage recipients to open your piece of mail before they open others.

Your marketing message becomes the centre of attention, rather than the latest in a long line of envelopes and letters.

As with all marketing campaigns, the key is to balance cost with effectiveness.

Fortunately, promotional products don’t have to cost a lot to be effective.

Some charities have folded collection bags and placed them in envelopes.

Not only are these inexpensive, but they are functional too.

Once folded, these bags take up room and their texture, as well as their bulk, makes them an intriguing proposition to recipients.

The item that you use to create the lump should offer some benefit or purpose.

Otherwise, intrigue will lead to disappointment in the eyes of your target market.