Top 8 Tips To Make Your Direct Mail Stand Out — Marketing

8 Tips To Make Your Direct Mail Stand Out

Direct mail is often overlooked.

Marketers prefer digital marketing solutions, but direct mail can be much more useful than email.

There is also no reason to use one method exclusively; in fact, combining offline and online direct marketing techniques can improve the response rate of both campaigns.

If you are launching a direct mail campaign, there are ways to optimise results.

Ensure that you have a targeted list of warm leads, provide a compelling and appealing offer, and look for ways to ensure that your campaign material is eye-catching.

You have less than 10 seconds to grab the attention of recipients, so make those seconds count.

Lumpy Envelopes

Lumpy envelopes create intrigue and a degree of suspense.

Recipients want to open the mail to find out what the lump is.

Lumpy envelopes do more than create intrigue; they encourage recipients to open your piece of mail before they open others.