Top Content Marketing Trends In 2020 You Shouldn’t Ignore

Top Content Marketing Trends in 2020 You Shouldn’t Ignore

There’s a reason just about every content marketer or organisation today runs a blog.

According to CMI, content marketing has the power to generate 3x as many leads but at 62% of the cost of outbound marketing.

Content marketing works.

So, what’s wrong with keeping the status quo? Why are some people saying that “blogging is dead”?

For one, a proliferation of choice (services, devices, platforms) and shortening attention spans means the battle to capture the notice of consumer will be fiercer than ever.

Neither will content marketing remain safe from disruptive technologies like AI, data analytics, and improving bandwidth and data.

Throw in the fact that growth is 7.8x higher for content marketing leaders, and you begin to see why it’s so crucial to be aware of the latest content marketing trends.

In short, the future seems to lie with engaging customers on their terms.

To stay ahead of the game, you’ll need to know the current and future trends that will shape this new dynamic.

As we’re sure you’ll see, almost none of these content marketing trends are worth…