Visual Marketing — Photography Vs Videography In 2020

We’ve used visuals for communication, marketing, and sharing experiences for millennia, from cave drawings to hieroglyphs and ancient art to modern photos.

The written word has long been considered one of the most powerful things in existence.

However, the fast-paced world we live in now tends to gravitate to the quicker gratification afforded by visual content.

According to MDG Advertising, 60% of people are more likely to consider buying a product or hiring a service that has an image in search results. — Rock Content

What we see has a more significant, emotional, and longer-lasting impact than anything else.

Unsurprisingly, salespeople have been turning to visual forms of marketing for decades.

What started with vintage posters and magazines have evolved into televised advertisements, newspaper prints, and billboards.

For many years, photography was one of the only visual elements available to marketers.

However, affordable tools and applications have made it easier to create and share video content on the internet and via social media.

Through these mediums and platforms, we’re able to interact with viewers in new and engaging ways.