What is Brand Association? Meaning & Examples of Associations

“A honey oat sub with chicken teriyaki along with sweet onion sauce, lettuce, cucumber, pepper, double cheese and slightly toasted, all ready to eat fresh” the first thought that might pop in your mind when hearing this foot-long order is probably Subway.

All brands have a different meaning for every individual.

Where people might associate simplicity and a sleek design with Apple’s products some consider these characteristics the forte of Samsung’s gadgets.

The bottom line is that people associate different concepts and characteristics with every brand they use.

It helps in developing a mental and personal connection between the brand and its potential prospects.

When you think about Nike or Adidas, athletic performance and high-quality athletic shoes are probably the first things to cross your mind even though these two brands manufacture other products as well.

Brand association is all about how people perceive a brand.

Where some brands have the unfair advantage of working on great concepts and ideas like Microsoft…