What Is Brand Equity and Why Is It Valuable In Business?

A brand is no longer what we tell the consumer it is — it is what consumers tell each other it is.

The Importance of Branding

Even marketers sometimes tend to reduce a brand to a mere logo or symbol, although it is much more complex than that.

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Types of Brand Equity

It is important to state that there are two kinds of brand equity — positive and negative.

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Developing Brand Equity

The brand equity model consists of several stages, and it starts with brand awareness.

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Brand Equity Pyramid

When we are talking about building a strong brand, it is inevitable to mention Keller’s Brand Equity Model.

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Evaluating Brand Equity

To find out how strong your brand is, identify its possible weaknesses, and fix them, it is of vital importance to assess your brand equity.

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Written by

Inkbot Design a Creative Graphic Design Agency in Belfast, Northern Ireland. Experts in Logo Design and Branding. https://inkbotdesign.com/

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