What is Product Branding and Why is it Essential in Retail?
7 min readAug 8, 2019
What is Product Branding and Why is it Essential in Retail?
Why do customers choose reliable brands like Nike or Apple?
The answer is simple — their mere names and logos stand for trustworthiness and premium quality.
Namely, in today’s overcrowded market, where there is a sea of products similar to yours, it’s…
