What Is Voice Search And Why Is It Important For Business?

Are you elbow deep into the cake batter, but need to find out the next step? Are you driving, but need to search Google for the nearest gas station? Or have you got your hands full of a crying toddler, and want to play cartoons on YouTube? Whatever your need, voice search has got your back.

In the last decade, Voice Searching has come to the forefront through Amazon’s Alexa and Google’s ‘Okay, Google.’

Gone are the days when voice search was a frustrating experience, today consumers prefer voice searching over text search.

Research shows that voice-enabled devices experienced a 200% growth in 2019, and this trend has continued into 2020.

As more and more consumers search the internet through voice commands, businesses must adopt a voice search optimisation strategy to remain competitive.

In this article, we will discuss voice search, its rising popularity, and implications for businesses in 2020.

What is Voice Search?

Voice search or voice-enabled technology is an invention that combines voice recognition with search engine queries. In voice searching, users speak their questions rather than type them. It saves time, energy, and enables you to multitask.