When Is It Right to Ignore Your Brand Guidelines? — A Branding Guide

Brand guidelines are increasingly crucial for businesses.

Establishing a strong brand that people recognise has a vast array of benefits from working as a marketing tool and encouraging repeat business, to promoting loyalty in staff and setting standards for the way that your company operates.

However, there are times when it is preferable or even necessary to ignore brand guidelines.

Here we take a look at how brand guidelines can sometimes cause issues for your business, and when you should consider ignoring them.

Allowing branding to get in the way of conversions

Yes, it is essential to establish brand guidelines to stick to them to make your business recognisable and add value to the company’s identity.

However, it is also important to remember that the goal of your website is to convert and make sales.

If your branding gets in the way of doing this, then it could be time to change things up.