Why Is Content-First So Important In Web Design?

Inkbot Design
7 min readOct 24, 2019

Why Is Content-First So Important in Web Design?

When you come across poorly designed sites, you may wonder if any planning went into them.

The short answer is that it did, just very little of it.

A design-first approach is too commonly used for new website designs. It’s what leads many websites to lose out on website centric SEO.

A content-first approach, however, is the equivalent of planning out a book and then following through with it. With every character and storyline ready, everything falls into place.

What Is Content-First Web Design?

Content-first web design is defined as a planned approach to web design. It prioritises your central message and brand rather than the latest design aesthetic.

This helps your website track well with your core audience and be optimised for search engine results.

This approach significantly improves your rankings on search engines and helps your posts reach out to your audience.

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Inkbot Design
Inkbot Design

Written by Inkbot Design

Inkbot Design is a Branding Agency & Graphic Design Studio. We Help Businesses Grow with Professional Logo Design, Brand Identity, Web Development & Marketing.