Why Service Design Matters Now More Than Ever In 2022

We all know what a service does in broad strokes, don’t we? It helps us do something else, like achieve a goal or perform a task.

Yet services are ubiquitous and elusive at the same time — we interact with a host of them daily, but can we say we know how they work and what lies behind their surface? Probably not! Many people are at their wit’s end when defining the term.

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